Garmin Acquires TrainingPeaks And TrainHeroic, Leading Endurance And Strength Training platforms for athletes and coaches
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    19 years
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https://www.garmin.com/en-US/newsroom/press-release/corporat...
SCHAFFHAUSEN, Switzerland/July 22, 2026 — Garmin Ltd. (NYSE: GRMN) today announced it has acquired the TrainingPeaks and TrainHeroic training platforms for athletes and coaches. The acquisition strengthens Garmin’s fitness ecosystem with customizable coaching experiences for endurance, strength and performance-focused athletes across every stage of their fitness journey.
“TrainingPeaks and TrainHeroic share Garmin’s passion for empowering athletes and coaches around the world with world-class training tools, performance metrics and actionable insights. The addition of these highly successful platforms to the Garmin ecosystem will expand access to more authentic coaching experiences—connecting athletes with professional coaches who guide, motivate and inspire them to reach their goals.” –Brad Trenkle, Garmin Co-Chief Operating Officer
“We’re thrilled to join forces with Garmin to advance our shared mission of empowering coaches and athletes with science-based training. For over a decade, we’ve worked together to democratize coaching and performance insights, helping millions of athletes reach their peak through data-driven, structured training.” –Andy Stephens, CEO of Peaksware Holdings, parent company of TrainingPeaks and TrainHeroic
TrainingPeaks and TrainHeroic are digital services specializing in connecting coaches and athletes of all abilities who are looking to improve. Headquartered in Louisville, Colo., 120 combined associates from TrainingPeaks and TrainHeroic will join Garmin’s global workforce. Financial terms of the acquisition will not be disclosed.
Engineered on the inside for life on the outside, Garmin products have revolutionized the aviation, automotive, fitness, marine and outdoor markets. Dedicated to helping people make the most of the time they spend pursuing their passions, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garmin on social, or follow our blog.
Remember when...
...Garmin was a GPS company? Now they're "...empowering athletes and coaches around the world with world-class training tools, performance metrics and actionable insights". Nothing wrong with that, of course, and it's probably a sound business decision.
They have moved on and left me behind long ago, so I'm missing all the fun and "actionable insights" that they now offer with these cloud-based services. I even missed all the fun back in 2020
https://www.vice.com/en/article/the-garmin-ransomware-hack-i...
boydsmaps.com
And don't forget the horses...
https://www.garmin.com/en-US/p/1277934/
Who would've thunk it.
No wonder they "don't have the resources" (a reply from Garmin to a user requesting support and wanting to know if a known GPSMAP 67 issue would be resolved after not being corrected for at least a year).
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