Cisco Report: Bad Privacy, Cybersecurity Procedures Causing Companies To Lose Sales


by Lucian Armasu January 26, 2018 at 10:10 AM - Source: Cisco

A new report from Cisco showed that two-thirds of companies are currently losing sales because of their customers’ growing privacy concerns, which prolong the sales process. Similarly, bad cybersecurity practices are costing companies millions to hundreds of millions of dollars in repairing data breach damage, as well as lost revenue.

2018 - The Year Of Strong Data Protection?

Privacy is quickly becoming a bigger factor in companies’ sales, according to Cisco’s 2018 Privacy Benchmark Maturity (PDF). Privacy policies are longer just legalese meant to keep companies out of trouble, because if done wrong, many businesses risk losing sales from potential customers.

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