Facebook Uses AI To Fight Malicious Link 'Cloaking'


Facebook announced that it's using AI to decloak malicious content that's masquerading as legitimate advertisements or web pages. These efforts are supposed to help the company make sure bad actors can't evade its reviewers' gazes to mislead or harm the billion-plus people who use its service.

Cloaking works by showing Facebook reviewers one thing and displaying another to Facebook end users. The company provided an example in which a link took its reviewers to a recipe site, which doesn't violate its advertising policies or community guidelines, while sending its users to a page for "revolutionary diet pills." Those sites, as well as those for porn, muscle building scams, and other malicious content, do violate Facebook's rules.

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