Apple has been steadily positioning itself as the anti-Facebook for a while now, and between verbal jabs aimed at the social media giant and privacy-focused product decisions, the patient goodwill campaign seems to be working. Unfortunately, Apple isn’t going to save us, and now’s the time to keep your guard up.
There’s likely no other company on Earth that has defined its brand more deftly than Apple. Despite many examples that contradict its chosen set of associations, people generally think about perfectionism, ease of use, elegance, and innovation when they think about Apple. And due to its closed system of building its software and hardware in tandem and its long run as being the relatively virus-free alternative to Microsoft, the company has built a good reputation for security and privacy.
Now that Facebook’s endless cycle of scandals has opened up public awareness of what’s at stake in the battle for online privacy, and political will has, at least slightly, tilted towards doing something about it, Apple has seized an opportunity to remind people how great it is. Its CEO, Tim Cook, hasn’t passed up a single chance to mock Facebook’s troubles. When asked by Recode in April
what he would do to deal with Facebook’s cascade of privacy catastrophes, he snidely replied, “I wouldn’t be in this situation.”
Another choice line from that interview came when he said, “The truth is, we could make a ton of money if we monetized our customer—if our customer was our product. We’ve elected not to do that.” For the last few months, he’s made comments that were directly critical of Facebook’s entire business model on several occasions and even snuck in a thinly-veiled reference to its troubles giving the commencement speech at his alma mater, Duke University, in May. “We reject the excuse that getting the most out of technology means trading away your right to privacy,” he told the graduating students. Then he plugged Apple’s dedication to “collecting as little of your data as possible, being thoughtful and respectful when it’s in our care.” It’s all been the kind of thing that tech nerds quote-tweet with “sick burn” and “shots fired” captions.
Earlier this week, Apple received praise when it announced that macOS Mojave will come with updates to Safari that will make it harder than ever for third-parties to use a technique known as “browser fingerprinting” to track your activities. As we explained on Monday, advertising technology companies often analyze “the type of browser you’re using, your operating system, graphics hardware, screen size, browser plugins, software versions, timezone, language, system fonts, and whether cookies are enabled, among other characteristics” to identify you for marketing purposes—even when you’re using incognito mode. This is one of the many ways that Facebook tracks users around the web and creates shadow profiles for non-users.
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I did not come away from that article with the sense that the author was thinking "Apple Isn't Your Friend".
My initial reading of that article is that the author is enamored with Apple. Even when negative aspects of Apple are mentioned, the author brushes over them quickly.
Corporations only purpose is to make as much money as it can for shareholders. You fall in love with all the PR campaigns about the culture and identity of the company but that's all BS for the most part. Yes some are more loved than others, some are hated for how they treat people/customers. It usually depends if they have ya by the ****s. Take Comcast, one of the most hated companies but they got ya in most areas where they are. Many other examples. Boeing crushed the union and took away pensions of workers to better compete (Code for make more money) and moved jobs to right to work states (code for we pay you less and we have the upper hand)
Apple stood up to the FBI when the FBI tried to force Apple to crack a phone. That looks like Apple is protecting our privacy. Apple treats the customer as a customer, whereas with FaceBook and Google, the users are the product from which they reap data to sell to other corporations.
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