How Tech Companies Own Your Day


Each of us has only 24 hours in a day.

As tech companies mature, they’re seeking new ways to generate revenue from each customer, and the battlefield is increasingly your most finite resource: time.

That battle plays out every minute from the time we wake up until we go to bed, and doesn't look the same for everyone. Weekday activities differ from those on weekends for many Americans. The typical day of a 9-to-5 employee, student, retiree and someone who runs their own business is likely to vary widely. But if you take everyone’s day on average, Americans spend most of their waking hours doing leisure activities (5 hours) and working (3.8 hours). And it’s in these two areas where six of the world’s largest tech companies—Alphabet Inc.’s Google, Inc., Apple Inc., Microsoft Corp., Facebook Inc. and Samsung Electronics Co. Ltd.—have concentrated their products.

But they know that a typical day is more than just business and pleasure, and so these companies are increasingly offering products that span a variety of activities.
Saturate the day

The more activities a tech company can target, the stickier its ecosystem.

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