News clip from the GPS Innovation Alliance
• Food Production Daily reported that a Colorado craft beer company is printing GPS coordinates on their cans for a scavenger hunt. The contest guides consumers to one of 24 different locations in Colorado; once all 24 locations are visited, participants are awarded free Denver Beer Co. products for a year.
(Sounds like something you could really get into)
To collect all 24 cans with the coordinates, one would need to be a serious drinker in addition to being a geocacher! I suspect the geocachers are sharing the coordinates as they find them on cans.
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