Garmin considers exiting smartphone business

 

What took them so long

Garmin has been ~2 years behind from the get go. Two years ago, a Garmin branded device was exciting. Now, it's just one of many free (included) navigation solutions included with each phone. There's no chance of profit and that's been apparent for quite some time.

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Lost on LI

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If I was the president of Garmin I would immediately stop manufacturing gps phones and instead develop an android app. Android is the fastest growing segment for smartphones and the current gps apps are still relatively inadequate.

If Garmin were to quickly push out a quality app (which included maps stored on the phone/memory card) I could see Garmin cornering the market on smartphone gps apps.

But considering Garmin's prior track record, I highly doubt that would happen.

Garmin and Smartphone Technology

GadgetGuy2008 wrote:

If Garmin were to quickly push out a quality app (which included maps stored on the phone/memory card) I could see Garmin cornering the market on smartphone gps apps.

But considering Garmin's prior track record, I highly doubt that would happen.

I think Garmin also misses the boat by tying their phones to individual carriers. So many companies miss opportunities for obtaining sales by doing this. iPhones are a good example. People who are loyal to their current cell provider or who are locked into contracts most likely would not incur the penalty fees associated with breaking their contracts.
If Garmin had offerings for all the major cell providers they might be more successful in peddling their nuviphone/Garminphone products.
I do agree, however with Gadgetguy2008's comments. If Garmin developed killer apps for Android and possibly for Apple, (i.e. iPhone/iPod Touch), they could make a killing.
They already have somewhat of a partnership with Google for POI collection, why not go for the gusto?

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John Feraud Sr. Elk Grove, California, USA